. >> in the new biopick, jobs, ashton curer talking about instench. knowing -- instinct, knowing what consumers want before they know it. it helped jobs stay far ahead of the pack. but this week a huge bite out of the once mighty apple. the tech giant has plunged nearly 40%, and tonight apple has lost its venable title as the world's most valuable company to exxon. why the recent slump? some say samsung is matching them device for device. but the pigger threat is the loss of steve jobs himself. it's been nearly a year and a half since the death of apple's founder and many worried the company has lost its creative genius. >> apple was very much steve jobs. apple lost its way in the 1980s after he left and a lot of people left apple for good, and they brought steve jobs back and the company once again was focused on products and innovation and consumer needs and consumer tastes in ways that it had never been before. so the real question is whether apple can replicate the mind of steve jobs. >> how does somebody know what they want if they've never seen